Project to Enhance Social Media Strategies for Special Ice Company Limited in Ghana – Erica Serwaa Amankwaa
Erica Serwaa Amankwaa
Master's thesis
Project to Enhance Social Media Strategies for Special Ice Company Limited in Ghana
effectiveness of social media
Project to Enhance Social Media Strategies for Special Ice Company Limited in Ghana
Abstract:
The thesis's primary goal was to determine the effectiveness of social media. What are the benefits and gratifications that customers get from various forms of social media and investigate the present marketing and efficacy of social media in promoting special ice company and determine the extent to which social media influences consumer purchasing decisionsAbstract:
The thesis's primary goal was to determine the effectiveness of social media. What are the benefits and gratifications that customers get from various forms of social media and investigate the present marketing and efficacy of social media in promoting special ice company and determine the extent to which social media influences consumer purchasing decisions
Language used: English
Date on which the thesis was submitted / produced: 21. 4. 2023
Thesis defence
Citation record
ISO 690-compliant citation record:
AMANKWAA, Erica Serwaa. \textit{Project to Enhance Social Media Strategies for Special Ice Company Limited in Ghana}. Online. Master's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics. 2023. Available from: https://theses.cz/id/2stk7g/.
The right form of listing the thesis as a source quoted
Amankwaa, Erica Serwaa. Project to Enhance Social Media Strategies for Special Ice Company Limited in Ghana. Zlín, 2023. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomikyPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of Management and EconomicsMaster programme / field:
Management and Marketing / Management and Marketing
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