Zpět na vyhledávání

Ing. Ekaterina Sarantseva

Master's thesis

Communication as load bearing element of marketing communication

Communication as load bearing element of marketing communication.
Abstract:
In this Diploma Thesis communication as the main element of marketing communication is considered. The work consists of two parts with the introduction to the topic and conclusion. In the first part, the theoretical aspect of communication and communication in organization with the stress on marketing communication is раскрыта. In the second part, there are the examples of implementing the marketing …more
Abstract:
In this Diploma Thesis communication as the main element of marketing communication is considered. The work consists of two parts with the introduction to the topic and conclusion. In the first part, the theoretical aspect of communication and communication in organization with the stress on marketing communication is раскрыта. In the second part, there are the examples of implementing the marketing …more
 

Keywords

Communication marketing communication stakeholders internal communication external communication social corporate responsibility PR.
 
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2016
Identifier: https://is.vsfs.cz/th/xw7e3/

Thesis defence

  • Date of defence: 24. 6. 2016
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: PhDr. Marie Koubová

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní
Složka Reference to the local database directory of the institution