Ing. Ekaterina Sarantseva

Master's thesis

Communication as load bearing element of marketing communication

Communication as load bearing element of marketing communication.
Anotácia:
In this Diploma Thesis communication as the main element of marketing communication is considered. The work consists of two parts with the introduction to the topic and conclusion. In the first part, the theoretical aspect of communication and communication in organization with the stress on marketing communication is раскрыта. In the second part, there are the examples of implementing the marketing …viac
Abstract:
In this Diploma Thesis communication as the main element of marketing communication is considered. The work consists of two parts with the introduction to the topic and conclusion. In the first part, the theoretical aspect of communication and communication in organization with the stress on marketing communication is раскрыта. In the second part, there are the examples of implementing the marketing …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 18. 4. 2016

Obhajoba závěrečné práce

  • Obhajoba proběhla 24. 6. 2016
  • Vedúci: Ing. Jiří Šnajdar
  • Oponent: PhDr. Marie Koubová

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • nikomu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní