Petra Salvi

Bachelor's thesis

International Strategies of Czech Enterprises

Mezinárodní strategie českých podniků
Abstract:
Cílem této práce bylo v prvé řadě nastudování a identifikace čtyř mezinárodních strategií, jmenovitě: Globální, Multinazionální, Internazionální a Transnazionální, definovaných autory Christopher A. Bartlett a Sumantra Ghoshal ve svém díle: BARTLETT, C.A. & GHOSHAL, S. Managing across borders: the transnational solution -- 2nd ed. Harvard Business School Press, Boston, Massachusetts(1998) ISBN 0-87584 …more
Abstract:
This paper examines the research of Bartlett and Ghoshal on managing businesses across borders and applies their findings to the specific Czech context. By doing this, the work briefly examines the historical, cultural and environmental factors that have influenced the development of Czech companies particularly in international markets, to determine the peculiarities of Czech organisations operating …more
 

Keywords

globalni strategie multinazionalni strategie transnazionalni strategie struktura a procesy mezinarodni spolecnosti administrativni dedictvi konkurencni sila mezinarodni strategie

Keywords

multinational strategy global strategy transnational solution the structure and processes of international company administrative heritage competitive forces international strategy
 
Language used: English
Date on which the thesis was submitted / produced: 6. 5. 2009
Identifier: http://www.vse.cz/vskp/eid/23583

Thesis defence

  • Date of defence: 20. 1. 2011
  • Supervisor: Jiří Dvořák
  • Reader: Pavel Štrach

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http://www.vse.cz/vskp/eid/23583