Distribuční analýza malého turistického komplexu – Michaela Prokopová
Michaela Prokopová
Bachelor's thesis
Distribuční analýza malého turistického komplexu
Distribution analysis of a small tourist complex
Abstract:
Bakalářská práce se zabývá distribuční analýzou konkrétního malého podniku. Představuje téma distribučních cest v oboru strategického marketingu, tržní segmentaci a její kritéria. Podrobně se věnuje distribuční politice a jednotlivým distribučním cestám. V praktické části představuje turistický areál kemp Drusus, kde analyzuje jeho jednotlivé složky dle využití potenciálu a ubytovacích kapacit. Dále …moreAbstract:
This bachelor thesis deals with distribution channels and their purpose in the marketing business. It introduces particular distribution strategies and focuses on their specifics. It also introduces the topic of certain distribution channels, their pluses and cons and their practical contribution. It then analyses campsite Drusus's applied distribution strategy and evaluates its efficiency. This bachelor …more
Language used: Czech
Date on which the thesis was submitted / produced: 19. 6. 2017
Identifier:
http://www.vse.cz/vskp/eid/72924
Thesis defence
- Date of defence: 29. 5. 2018
- Supervisor: Zuzana Kvítková
- Reader: Jarmila Indrová
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/72924
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Mezinárodní ekonomické vztahy / Cestovní ruch a regionální rozvoj
Theses on a related topic
-
Evaluation of Economic Efficiency of the Investment Project in the Company
Yichen Yu -
Evaluation of Investments Efficiency (Net present Value, Return of Investment, IRR, etc.) in the Company
Bocheng Zhang -
Evaluation of Economic Efficiency of the Investment Project on the company China National Petroleum Corporation
Shuanghe Yu -
Evaluation of Economic Efficiency of the Investment Project in the Company
Yining Zhao -
Evaluation of the Reliability of the Company and Suggestion of the Optimal Way of Financing justification in the companyGazprom in Comparison with Chevron Corporation
Ellina Filimontseva -
Evaluation of economic efficiency of plant based agriculture
Daniyar Karatay -
Evaluation of drying efficiency of two innovative Tent Solar Dryers for food processing
Daniel Braniš -
Suggestion and evaluation of the investment project for the chosen company with a focus on an alternative way of financing sources
Timur Elyas