Luxury consumption during hard times: Understanding the relationship between consumers’ emotional states and luxury consumption – Megi Domi
Megi Domi
Master's thesis
Luxury consumption during hard times: Understanding the relationship between consumers’ emotional states and luxury consumption
Luxury consumption during hard times: Understanding the relationship between consumers’ emotional states and luxury consumption
Abstract:
The aim of this thesis is to analyse the relationship between weakened emotional states and the purchase of luxury products. The COVID-19 pandemic provides the ground for conducting such research. Literature that focuses on consumer behaviour in times of crisis argues that consumers in a pandemic situation buy luxury products to alleviate their feelings of fear and anxiety and have the tendency to …moreAbstract:
The aim of this thesis is to analyse the relationship between weakened emotional states and the purchase of luxury products. The COVID-19 pandemic provides the ground for conducting such research. Literature that focuses on consumer behaviour in times of crisis argues that consumers in a pandemic situation buy luxury products to alleviate their feelings of fear and anxiety and have the tendency to …more
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2022
Identifier:
https://vskp.vse.cz/eid/86894
Thesis defence
- Date of defence: 31. 5. 2022
- Supervisor: Marek Hudík
- Reader: Shabab Sharfaei
Citation record
ISO 690-compliant citation record:
DOMI, Megi. \textit{Luxury consumption during hard times: Understanding the relationship between consumers’ emotional states and luxury consumption}. Online. Master's thesis. Praha: University of Economics, Prague. 2022. Available from: https://theses.cz/id/300crt/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/86894
Vysoká škola ekonomická v Praze
Master programme:
International Management
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