Ing. Md Anwar Hossen

Master's thesis

Social media influencers and their usage in marketing strategy

Social media influencers and their usage in marketing strategy
Abstract:
The diploma thesis will be focused on the understanding and benefits of social media influencers for business and their usage in marketing strategy. Social media has changed the way of communication, sharing memories as well as experiences with each other in this world. Moreover, it has changed the way of communication with business companies around us. Similarly, the usage of social media channels …more
Abstract:
The diploma thesis will be focused on the understanding and benefits of social media influencers for business and their usage in marketing strategy. Social media has changed the way of communication, sharing memories as well as experiences with each other in this world. Moreover, it has changed the way of communication with business companies around us. Similarly, the usage of social media channels …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2018

Thesis defence

  • Date of defence: 3. 11. 2018
  • Supervisor: Ing. Patricia Jakešová
  • Reader: PhDr. Marie Koubová

Citation record

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University of Finance and Administration

Master programme / field:
Economics and Management / Business Management and Corporate Finance