Ing. Md Anwar Hossen

Diplomová práce

Social media influencers and their usage in marketing strategy

Social media influencers and their usage in marketing strategy
Anotace:
The diploma thesis will be focused on the understanding and benefits of social media influencers for business and their usage in marketing strategy. Social media has changed the way of communication, sharing memories as well as experiences with each other in this world. Moreover, it has changed the way of communication with business companies around us. Similarly, the usage of social media channels …více
Abstract:
The diploma thesis will be focused on the understanding and benefits of social media influencers for business and their usage in marketing strategy. Social media has changed the way of communication, sharing memories as well as experiences with each other in this world. Moreover, it has changed the way of communication with business companies around us. Similarly, the usage of social media channels …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 2. 5. 2018

Obhajoba závěrečné práce

  • Obhajoba proběhla 3. 11. 2018
  • Vedoucí: Ing. Patricia Jakešová
  • Oponent: PhDr. Marie Koubová

Citační záznam

Plný text práce

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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Ekonomika a management / Business Management and Corporate Finance