HR marketing communication with focus on digital recruitment (role of social platforms in recruiting)

Ing. Tatia Tchkonia

Diplomová práce

Abstract:

The present study regarding digitalization in recruitment and the requirement of digitalization in recruitment is the most important study considering the present scenario. The study has covered various aspects and the study has used the contingency theory and the technology acceptance model. The data has been collected through the secondary method of data collection and the data analysis has been done with the thematic design. The thematic analysis has evaluated the digital requirements of the organizations and the purpose and advantages of the digitalization of recruitment. The study has considered the future scope that is the requirement of the digital culture to enhance the competitive advantages of the organizations. The research method could be the primary quantitative method and the data of the research could be collected through the survey and the demographic survey and quantitative analysis would consider the numerical and statistical outcomes that will be more transparent.

Keywords

‘Digitalization’, ‘Business spectrum’, ‘Human Resource (HR)’, ‘Social Media’, ‘e-recruitment’.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 29. 4. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 26. 6. 2024
• Vedoucí: Ph.D. Kristina Lenkova
• Oponent: PhDr. Ladislava Knihová, Ph.D.

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication