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Ing. Tatia Tchkonia

Master's thesis

HR marketing communication with focus on digital recruitment (role of social platforms in recruiting)

HR marketing communication with focus on digital recruitment (role of social platforms in recruiting)
Abstract:
The present study regarding digitalization in recruitment and the requirement of digitalization in recruitment is the most important study considering the present scenario. The study has covered various aspects and the study has used the contingency theory and the technology acceptance model. The data has been collected through the secondary method of data collection and the data analysis has been …more
 

Keywords

‘Digitalization’ ‘Business spectrum’ ‘Human Resource (HR)’ ‘Social Media’ ‘e-recruitment’.
 
Language used: English
Date on which the thesis was submitted / produced: 29. 4. 2024
Identifier: https://is.vsfs.cz/th/onkt7/

Thesis defence

  • Date of defence: 26. 6. 2024
  • Supervisor: Ph.D. Kristina Lenkova
  • Reader: PhDr. Ladislava Knihová, Ph.D.

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