Marketing služieb vo vybranom podniku v podmienkach Slovenskej republiky – Bc. Monika Nosáľová
Bc. Monika Nosáľová
Master's thesis
Marketing služieb vo vybranom podniku v podmienkach Slovenskej republiky
Marketing services in a selected enterprise in terms of Slovak Republik
Abstract:
The thesis focuses on the theoretical gist of marketing services in terms of Slovak Republic, it defines services, marketing services and marketing mix of services. In the analytical part it analyzes the marketing mix Slovak Savings-Bank through a marketing research conducted on a sample of respondents who are its clients.Abstract:
Práca sa teoreticky zameriava na marketing služieb v podmienkach Slovenskej republiky, definuje služby, marketing služieb a marketingový mix služieb. V analytickej časti analyzuje marketingový mix Slovenskej sporiteľne prostredníctvom marketingového prieskumu vykonávaného na vzorke respondentov, ktorý sú jej klientmi.
Language used: Slovak
Date on which the thesis was submitted / produced: 3. 5. 2013
Identifier:
https://is.ambis.cz/th/mujtb/
Thesis defence
- Date of defence: 28. 5. 2013
- Supervisor: Ing. Stanislava Labancová, PhD.
- Reader: doc. Ing. Zdenka Musová, PhD.
Citation record
ISO 690-compliant citation record:
NOSÁĽOVÁ, Monika. \textit{Marketing služieb vo vybranom podniku v podmienkach Slovenskej republiky}. Online. Master's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s., Banking Institute/College of Banking SK. 2013. Available from: https://theses.cz/id/31xs3a/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SKBanking Institute/College of Banking
Banking Institute/College of Banking SKMaster programme / field:
Economics and Management / Finance
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