Bc. Peter Mokrý

Master's thesis

Podnikatelský zámer nového gastronomického zariadenia

Business plan of a new catering establishment
Abstract:
The objective of this work was to creation of a business plan and analysis of the feasibility of the idea to open a coffee shop in Bratislava. The author drew the information included in the theory part from professional literature which helped him to map the issues in the field of business in gastronomy including legal requirements. In the analytical part the author used, apart from PEST analysis …more
Abstract:
Cieľom práce je vytvorenie podnikateľského zámeru a analýzy uskutočniteľnosti nápadu na otvorenie kaviareňského zariadenia v Bratislave. Informácie obsiahnuté v teoretickej časti autor čerpal z odbornej literatúry, kotrá mu pomohla zmapovať problematiku v oblasti podnikania v gastronómii, vrátane legislatívnych požiadavkov. V analytickej časti autor použil okrem analýzy PEST aj analýzu konkurencie …more
 

Keywords

Bratislava franšíza káva kaviareň podnik podnikateľský plán
 
Language used: Slovak
Date on which the thesis was submitted / produced: 11. 5. 2017
Identifier: http://is.vsh.cz/th/12699/vsh_m/

Thesis defence

  • Date of defence: 12. 6. 2017
  • Supervisor: doc. Ing. Jan Hán, Ph.D.
  • Reader: Ing. Eliška Smotlachová

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
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Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)

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