Vizuální styl psího útulku

Vít ŠVÉDA

Bachelor's thesis

Visual style of a dog shelter

Anotácia:

Tato práce se zabývá psími útulky v České republice, ale i na Slovensku a v zahraničí. Představuje útulky v celé zemi, a především pak na Moravě a v Olomouckém kraji. Práce se zajímá i o vizuální styl útulků - loga, barvy, design, webové stránky a další. Vše je z pohledu studenta grafického designu, který kromě řady odborných knih a internetových zdrojů, doplňuje i o vlastní zkušenost a pohled na design. Práce je zakončena vlastní praktickou částí, ve které je popsán proces tvorby loga pro fiktivní útulek. Tento útulek se jmenuje "Psí maják". Kromě loga je ukázán například i grafický manuál a propagační materiály - jedná se tak o vytvoření celého vizuálního stylu.

Abstract:

This bachelor final work is about dog shelters located in Czech Republic. It is partly also about shelters in Slovakia and situation there and abroad, which are compared for an illustration. This work introduces selected shelters in the whole Czechia, especially in regions as Moravia and Olomoucký kraj, which are superior with its shelters for this bachelor project. As addition to this, the author constructively critiques visual styles of existing dog shelters - meaning their logos, colors, design, websites and more. This is quite subjective part of this work, but it is as important as all parts of this project for the next part of this project. It is important to notice that everything is written from a perspective of a young 21-year-old graphic design student who references from professional literature as well as internet websites and his own experience which he got from more than 4 years of studies of graphic design and designing itself. Also, he was mentored by professor and head of a Fine Art Department during this whole project. The second part of this work is about author's own project of creating a logo and visual style for a fictive dog shelter in Olomouc. This non-existing dog shelter is named "Psí maják" (translated as "Dog lighthouse"). As addition to logo, we can see a graphic manual and promotional items all united with company colors and logo, which create a complete visual style of the dog shelter Psí maják. There is included also a descriptive process of creating this style with a lot of images. Last but not least, you can see an attached final logo with all items belonging to the dog shelter in the practical part with attachments. I hope you enjoy this bachelor final project even though it is written only in Czech language, at least there is a lot of attached images for you to understand. Thank you.

Kľúčové slová

logo, vizuální styl, psí útulky, grafický design, corporate identity, značka, bakalářská práce, katedra výtvarné výchovy, UPOL, Univerzita Palackého

Jazyk práce: Czech

Datum vytvoření / odevzdání či podání práce: 20. 4. 2022

Obhajoba závěrečné práce

• Vedúci: ak. soch. Tomáš Chorý, ArtD.

Palacký University Olomouc

Faculty of Education

Bachelor programme / odbor:
Fine Arts: Teaching Focus / Fine Arts: Teaching Focus