Aqeel Khan Niazi, BBA
Master's thesis
Evaluation of Marketing Communication
Abstract:
The growing popularity of digital networks has been enabling individuals to attract large audiences on these platforms. This new group of opinion leaders, the digital influencers, have massive network potential and influential power over consumers, representing a new type of independent third-party endorsers who shape audience attitudes and beliefs through the use of digital platforms. Digital influencers …more
Language used: English
Date on which the thesis was submitted / produced: 2. 12. 2023
Thesis defence
- Date of defence: 6. 2. 2024
- Supervisor: Ing. Tereza Balcarová, Ph.D.
- Reader: Veronika Zajíčková, externi
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Business Administration
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