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Larisa Teterina

Master's thesis

Principles of market segmentation in tourism industry

Principles of market segmentation in tourism industry
Abstract:
Every year a great number of people travel abroad, but they are doing it in different ways. Some of humans prefer travel agency to buy tickets for plane, train and to book a room in a hotel, others use technologies: applications of booking.com, Airbnb.com, aviasales.ru. Only due to the market segmentation the directors of travel agencies and mobile applications can build good business. In theoretical …more
Abstract:
Every year a great number of people travel abroad, but they are doing it in different ways. Some of humans prefer travel agency to buy tickets for plane, train and to book a room in a hotel, others use technologies: applications of booking.com, Airbnb.com, aviasales.ru. Only due to the market segmentation the directors of travel agencies and mobile applications can build good business. In theoretical …more
 

Keywords

Segmentation marketing principles tourism methodology types of segmentation tourism projects target market demography.
 
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2018
Identifier: https://is.vsfs.cz/th/puiki/

Thesis defence

  • Date of defence: 14. 6. 2018
  • Supervisor: prof. PhDr. Karel Lacina, DrSc.
  • Reader: PhDr. Karel Eliáš, CSc.

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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