Principles of market segmentation in tourism industry – Larisa Teterina
Larisa Teterina
Master's thesis
Principles of market segmentation in tourism industry
Principles of market segmentation in tourism industry
Anotácia:
Every year a great number of people travel abroad, but they are doing it in different ways. Some of humans prefer travel agency to buy tickets for plane, train and to book a room in a hotel, others use technologies: applications of booking.com, Airbnb.com, aviasales.ru. Only due to the market segmentation the directors of travel agencies and mobile applications can build good business. In theoretical …viacAbstract:
Every year a great number of people travel abroad, but they are doing it in different ways. Some of humans prefer travel agency to buy tickets for plane, train and to book a room in a hotel, others use technologies: applications of booking.com, Airbnb.com, aviasales.ru. Only due to the market segmentation the directors of travel agencies and mobile applications can build good business. In theoretical …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 13. 4. 2018
Identifikátor:
https://is.vsfs.cz/th/puiki/
Obhajoba závěrečné práce
- Obhajoba proběhla 14. 6. 2018
- Vedúci: prof. PhDr. Karel Lacina, DrSc.
- Oponent: PhDr. Karel Eliáš, CSc.
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- všem autentizovaným
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Marketing Communication