Corporate social responsibility v době ekonomické krize – Bc. Marek Vodák
Bc. Marek Vodák
Master's thesis
Corporate social responsibility v době ekonomické krize
Corporate Social Responsibility in the Age of Economic Crisis
Abstract:
Cílem této práce je představit koncept společenské odpovědnosti firem (Corporate Social Responsibility, CSR) na stručném teoretickém základě a prezentovat jeho praktickou aplikaci na příkladu dvou vybraných nadnárodních firem (NIKE, Inc. a Ford Motor Company), jejich shodách a rozdílech. Práce zkoumá, proč se soukromé firmy s hlavním cílem maximalizovat zisk stále více zabývají vlivem jejich …moreAbstract:
The aim of this thesis is to introduce the concept of Corporate Social Responsibility (CSR) based on a brief theoretical basis and present its practical application based on the example of two selected multinational companies (NIKE, Inc. and Ford Motor Company), their similarities and differences. The thesis looks into the question why private companies pursuing the main goal to maximise their profit …more
Language used: Czech
Date on which the thesis was submitted / produced: 29. 4. 2011
Identifier:
https://is.muni.cz/th/dm7hi/
Thesis defence
- Date of defence: 15. 9. 2011
- Supervisor: Mgr. Simona Škarabelová, Ph.D.
- Reader: doc. Ing. Vladimír Hyánek, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economic Policy and Administration / Public Economics and Administration
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