Impact of NFT technology on (fashion) B2C e-commerce brands – David Lora
David Lora
Master's thesis
Impact of NFT technology on (fashion) B2C e-commerce brands
NFT Technology Implementation Strategy in D2C E-commerce Businesses
Abstract:
Non-Fungible-Tokens (NFTs) have gathered attention mainly due to becoming an asset class that has reached a trading volume of 23 billion USD in 2021, a 230x increase from a trading volume of 100 million USD in 2020. (The Block, 2021) The primary purpose of this thesis is to understand the implications this technology has for direct-to-consumer eCommerce businesses. The fundamental technology behind …moreAbstract:
Non-Fungible-Tokens (NFTs) have gathered attention mainly due to becoming an asset class that has reached a trading volume of 23 billion USD in 2021, a 230x increase from a trading volume of 100 million USD in 2020. (The Block, 2021) The primary purpose of this thesis is to understand the implications this technology has for direct-to-consumer eCommerce businesses. The fundamental technology behind …more
Language used: English
Date on which the thesis was submitted / produced: 2. 1. 2023
Identifier:
https://vskp.vse.cz/eid/88603
Thesis defence
- Date of defence: 6. 2. 2023
- Supervisor: Tomáš Ryška
- Reader: Hailey Yang
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/88603
Vysoká škola ekonomická v Praze
Master programme:
International Management
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