Matěj Konečný
Bachelor's thesis
Strategie rozvoje firmy
Strategy of a Firm's Development
Abstract:
Strategie se dá považovat jako cesta, kterou se podnik má vydat, aby dosáhl svých cílů. No a cílem této práce bylo definovat strategii rozvoje podniku VOPI s.r.o. (malý podnik z České republiky), který trpí pro-blémy v cenotvorbě spojenými s jeho ziskovostí. Práce analyzuje ceno-tvorbu podniku. Následně pomocí SWOT zhodnocuje prostředí podni-ku. V závěru jsou navrženy strategie dalšího rozvoje řešící …moreAbstract:
Strategy can be thought of as the path a business should take to achieve its goals. The aim of this paper was to define a strategy for the development of VOPI s. r. o. (small company from Czechia), which suf-fers from pricing problems related to its profitability. The thesis anal-yses the pricing of the enterprise. Subsequently, it evaluates the envi-ronment of the company through SWOT. Finally, problem …more
Language used: Czech
Date on which the thesis was submitted / produced: 28. 4. 2023
Identifier:
https://is.muni.cz/th/fpswp/
Thesis defence
- Date of defence: 12. 6. 2023
- Supervisor: doc. Ing. Petr Pirožek, Ph.D.
- Reader: doc. Ing. Pavla Marciánová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Business Management / Business Management
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