Blockchain Technology in E-commerce Industry

Artem Suslov

Bakalářská práce

Abstract:

The ultimate goal of the following bachelor thesis is to assess the potential impact of the integration of an advanced blockchain technology into a relatively small e-shop specializing on retail. The author seeks to assess the real impact – pecuniary and non-pecuniary caused by this integration. The author’s main methodology is related to the quantitative method and to be more specific, it is represented by a hypothesis testing that will be based on a small illustrative questionnaire where answers of small e-commerce shops’ owners were recorded. The author primarily uses chi-square testing in order to verify of variables are significantly related to each other. In the conclusion, the author is able to suggest that it is not likely that an integration of cryptocurrency payment option into a small e-commerce platform will provide a long-term competitive advantage or anyhow boost its sales. The author draws such findings based on the hypothesis testing conducted on data collected from a small sample of Russian e-commerce business owners, where five out of six assumptions were eventually rejected.

Keywords

e-commerce, retail, blockchain, payoff, profit, business

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 15. 3. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 19. 5. 2023
• Vedoucí: doc. Ing. Petr Procházka, MSc Ph.D.
• Oponent: Michal Čermák, Ing.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration