Smart Decision-Making in International Business: Case study of Russian SME owners

Bc. Ekaterina Kichneva

Diplomová práce

Abstract:

The main aim of this thesis is to examine managerial decision-making process related to international business opportunity identification among Russian SME owners. The theoretical part is based on the study of literature about SMEs, smart decision-making, quality research and business intelligence tools. The practical part is conducted using the case study method of Russian SME owners who do business in the Czech Republic. At the beginning of the practical part, research questions were put, the answers to which are traced throughout the practical part, as well as detailed in the results and discussions. In the process of writing the practical part, the following goals were achieved: managerial decision in international business based on literature were evaluated. An empirical study of managerial decision-making among Russian SMEs owners was conducted. The obtained data was analyzed using the NVivo software. The information is encoded and interpreted in detail in the practical part of the work. The conceptualization of the role of big data in making decisions about international business opportunities for Russian small and medium-sized business owners was described in the results and discussion section.

Keywords

Business, Business abroad, Semi-structured interviews, SME, NVivo, Qualitative research, Decision-making process

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 11. 2020

Obhajoba závěrečné práce

• Vedoucí: Ing. Miloš Ulman, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management