Marketingová komunikace v crowdfundingové kampani – Bc. Zuzana Bělehradová
Bc. Zuzana Bělehradová
Master's thesis
Marketingová komunikace v crowdfundingové kampani
Marketing communication in a crowdfunding campaign
Abstract:
Předmětem diplomové práce „Marketingová komunikace v crowdfundingové kampani“ je rozbor vhodné marketingové strategie značky před, během a po odměnově orientované crowdfundingové kampani. Práce si klade za cíl připravit a vyhodnotit A/B testování marketingové komunikace vybraného podniku, vyhodnotit reakce cílové skupiny na konkrétní sdělení a formulovat doporučení pro další komunikaci značky. Součástí …moreAbstract:
The subject of the diploma thesis "Marketing communication in a crowdfunding campaign" is an analysis of a suitable marketing strategy for a brand before, during, and after a reward-oriented crowdfunding campaign. The thesis prepares and evaluates A / B testing of marketing communication of a selected company. The thesis also evaluates the reactions of the target group to a specific marketing message …more
Language used: Czech
Date on which the thesis was submitted / produced: 14. 5. 2021
Identifier:
https://is.muni.cz/th/d867g/
Thesis defence
- Date of defence: 21. 6. 2021
- Supervisor: Ing. Ladislava Kuchynková, Ph.D.
- Reader: Ing. Renata Čuhlová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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