Pragmatický obrat v politické komunikaci: Od cleavages k issues? – Bc. Otto Eibl, Ph.D.
Bc. Otto Eibl, Ph.D.
Master's thesis
Pragmatický obrat v politické komunikaci: Od cleavages k issues?
Pragmatic Shift in Political Communication: from Cleavages to Issues
Abstract:
Práce se pokouší identifikovat a interpretovat zmny, ke kterým docházelo v charakteru komunikaních strategií uplatovaných v rámci volební soutže v prbhu XX. století. Nejvýznamnjší zmnou se zdá být posun od nutnosti strukturovat témata pedvolebních kampaní tak, aby reprodukovala konfiguraci štpících linií (cleavages), k volnjšímu nakládání s konkrétními tématy (issues). Draz na jednotlivá (v ase promnlivá …moreAbstract:
The thesis attempts to identify and interpret changes in the character of communication strategies applied in election competitions during the 20th century. The most important change seems to be the shift from cleavage-based to issue-based communication in election campaigns. Such shift can be interpreted as the result of modernization process (individualizing) and growing rationality of both factions …more
Language used: Czech
Date on which the thesis was submitted / produced: 22. 5. 2006
Identifier:
https://is.muni.cz/th/p4r0g/
Thesis defence
- Date of defence: 13. 6. 2006
- Supervisor: doc. PhDr. Roman Chytilek, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sociálních studiíMasaryk University
Faculty of Social StudiesMaster programme / field:
Political Science / Political Science
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