Effectiveness of Sex in the Advertisement: Compar ison of Consumer Reaction of British and Japanese – BcA. Uyuki Tanaka
BcA. Uyuki Tanaka
Master's thesis
Effectiveness of Sex in the Advertisement: Compar ison of Consumer Reaction of British and Japanese
Effectiveness of Sex in the Advertisement: Compar ison of Consumer Reaction of British and Japanese
Abstract:
Women were and are sexual objectification in the advertisement and sex has been used in the advertisement from early as the 1870s. In the modern age, we are surrounded by a plethora of advertisements, many of which use sex. In the past, the use of sex was seen as a huge problem, but why has it not decreased? Perhaps it is because the use of sex has a positive effect. On the other hand, we see news …moreAbstract:
Women were and are sexual objectification in the advertisement and sex has been used in the advertisement from early as the 1870s. In the modern age, we are surrounded by a plethora of advertisements, many of which use sex. In the past, the use of sex was seen as a huge problem, but why has it not decreased? Perhaps it is because the use of sex has a positive effect. On the other hand, we see news …more
Language used: English
Date on which the thesis was submitted / produced: 20. 4. 2021
Identifier:
https://is.vsfs.cz/th/qikeo/
Thesis defence
- Date of defence: 16. 6. 2021
- Supervisor: Mgr. Jitka Cirklová, M.A.
- Reader: doc. Giuseppe Maiello, Ph.D.
Citation record
ISO 690-compliant citation record:
TANAKA, Uyuki. \textit{Effectiveness of Sex in the Advertisement: Compar ison of Consumer Reaction of British and Japanese}. Online. Master's thesis. Praha: University of Finance and Administration. 2021. Available from: https://theses.cz/id/3lxd19/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Marketing Communication / Marketing Communication
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