BcA. Uyuki Tanaka

Diplomová práce

Effectiveness of Sex in the Advertisement: Compar ison of Consumer Reaction of British and Japanese

Effectiveness of Sex in the Advertisement: Compar ison of Consumer Reaction of British and Japanese
Anotace:
Women were and are sexual objectification in the advertisement and sex has been used in the advertisement from early as the 1870s. In the modern age, we are surrounded by a plethora of advertisements, many of which use sex. In the past, the use of sex was seen as a huge problem, but why has it not decreased? Perhaps it is because the use of sex has a positive effect. On the other hand, we see news …více
Abstract:
Women were and are sexual objectification in the advertisement and sex has been used in the advertisement from early as the 1870s. In the modern age, we are surrounded by a plethora of advertisements, many of which use sex. In the past, the use of sex was seen as a huge problem, but why has it not decreased? Perhaps it is because the use of sex has a positive effect. On the other hand, we see news …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 20. 4. 2021

Obhajoba závěrečné práce

  • Obhajoba proběhla 16. 6. 2021
  • Vedoucí: Mgr. Jitka Cirklová, M.A.
  • Oponent: doc. Giuseppe Maiello, Ph.D.

Citační záznam

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Magisterský studijní program / obor:
Marketing Communication / Marketing Communication

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