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Bc. Barbora Perglová

Master's thesis

Integrated Marketing Communication and its social implications

Integrated Marketing Communication and its social implications
Abstract:
The main aim of this dissertation is to deepen the topic of Integrated Marketing Communications in terms of its social implications. At the beginning, it provides the basic overview of the concept of marketing communications. Further it focuses on the notion of integration of marketing communication, as well as the concept of corporate social responsibility and the increasing influence of media communications …more
 

Keywords

Marketing Communication Marketing Communication Integrated Marketing Communications IMC Corporate Social Responsibility CSR Social Implications.
 
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2016
Identifier: https://is.vsfs.cz/th/gen8e/

Thesis defence

  • Date of defence: 24. 6. 2016
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Ing. Petra Jílková, Ph.D.

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