Developing wine consumption behavior models by young Czech consumers. – Gerardo Pacheco Carrillo
Gerardo Pacheco Carrillo
Bachelor's thesis
Developing wine consumption behavior models by young Czech consumers.
Developing wine consumption models for young Czech consumers
Abstract:
V této práci se zkoumá proměnlivé prostředí spotřebitelského chování českých vinařských spotřebitelů. S výzkumem motivátorů, klíčových vlastností a spotřebitelských charakteristik, které v současnosti ovlivňují trendy ve vinařském průmyslu a jak tyto změny silně ovlivňují nejen vinařský průmysl, ale také obecné modely spotřebitelského chování.Abstract:
This thesis explores the changing environment of consumer behavior in Czech wine consumers. With research into motivators, key attributes and consumer traits that are currently driving trends in the wine industry and how this changes are having a strong effect not only in the wine industry but also in consumer behavior models overall.
Language used: English
Date on which the thesis was submitted / produced: 24. 4. 2024
Identifier:
https://vskp.vse.cz/eid/90912
Thesis defence
- Date of defence: 27. 5. 2024
- Supervisor: Andrea Escobar Rios
- Reader: Yadira Ixchel Martínez Pantoja
Citation record
Full text of thesis
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Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
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Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/90912
Vysoká škola ekonomická v Praze
Bachelor programme:
International Business
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