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Tomáš Sadílek

Doctoral thesis

Consumers´ Typology on the Czech Market of Food Products Assigned by Quality Labels

Typologie spotřebitelů na českém trhu potravin označených značkami kvality
Abstract:
Disertační práce se skládá z šesti recenzovaných článků o jednotlivých aspektech značek kvality potravin z pohledu vnímání kvality, zákazníků a producentů (Perception of Food Quality by Consumers – Literature Review, Importance of Food Quality Labels Included in the European Union Quality Schemes, Benefits of Regional Food Quality Labels for Czech Producers, Attitudes of Czech Consumers towards Food …more
Abstract:
The thesis consists of a six peer-reviewed journal articles about particular aspect of food quality labels from quality perception, customers´and producers´perspective (Perception of Food Quality by Consumers – Literature Review, Importance of Food Quality Labels Included in the European Union Quality Schemes, Benefits of Regional Food Quality Labels for Czech Producers, Attitudes of Czech Consumers …more
 

Keywords

značky kvality potravin postoje spotřebitelů chování spotřebitele typologie Česká republika

Keywords

Consumer Behaviour Typology Czech Republic Food Quality Labels Consumers’ Attitudes
 
Language used: English
Date on which the thesis was submitted / produced: 20. 10. 2017
Identifier: http://www.vse.cz/vskp/eid/75754

Thesis defence

  • Date of defence: 9. 5. 2019
  • Supervisor: Jan Koudelka
  • Reader: Radek Tahal, Jana Turčínková

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http://www.vse.cz/vskp/eid/75754