Bc. Jakub Patkoš
Bachelor's thesis
Social Media Marketing
Social Media Marketing
Abstract:
Předmětem této bakalářské práce je převážně marketing na Facebooku a Instagramu a jeho využití při propagaci hudebních akcí v Brně. Cílem práce je na základě teoretických podkladů a výsledků průzkumu trhu vytvořit realizovatelnou marketingovou strategii pro začínající podnikatelský subjekt zabývající se pořádáním hudebních akcí. Teoretická část práce zahrnuje různá témata a pojmy z marketingu na sociálních …moreAbstract:
The subject of this bachelor thesis is predominantly Facebook and Instagram marketing and its use to promote music events in Brno. The thesis aims to develop a feasible marketing strategy for a startup music event business based on theoretical background and market research results. The theoretical part of the thesis covers various topics and terms from social media marketing. The research aims to …more
Language used: English
Date on which the thesis was submitted / produced: 29. 4. 2022
Identifier:
https://is.muni.cz/th/fy55a/
Thesis defence
- Date of defence: 16. 6. 2022
- Supervisor: Ing. Dušan Mladenović, Ph.D.
- Reader: Ph.D. Prateek Kalia
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Business Management / Business Management
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