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Bc. Silvia Nagyová

Master's thesis

Digital marketing plan for a book using service-oriented marketing mix

Digital marketing plan for a book using service-oriented marketing mix
Abstract:
Cieľom tejto práce je vytvorenie návrhu digitálneho marketingového plánu pre knihu o softvérovom inžinierstve s využitím servisne orientovaného marketingového mixu 7C. Teoretická časť popisuje štruktúru digitálneho marketingového plánu a analyzuje rôzne digitálne kanály a nástroje v kontexte daného marketingového mixu, ktoré sú neskôr použité v prípadovej štúdii. Plán obsahuje situačnú analýzu, stanovené …more
Abstract:
This thesis aims to propose a digital marketing plan for a book on software engineering using the 7C service-oriented marketing mix. The theoretical part describes the structure of the digital marketing plan. It analyses different digital channels and techniques in the context of this marketing mix, which are used in the case study of the marketing plan. The plan contains situational analysis, marketing …more
 

Keywords

digital marketing digital marketing plan 7C marketing mix digital marketing channels marketing strategy situational analysis SWOT essentials of modern software engineering essence
 
Language used: English
Date on which the thesis was submitted / produced: 19. 5. 2020
Identifier: https://is.muni.cz/th/ciuqx/

Thesis defence

  • Date of defence: 16. 6. 2020
  • Supervisor: doc. Ing. RNDr. Barbora Bühnová, Ph.D.
  • Reader: Ing. Leonard Walletzký, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatiky
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