Localizing reactions to globalization among Czech beer consumers and their relation to the phenomenon of identity crisis – Lukáš Černo
Lukáš Černo
Master's thesis
Localizing reactions to globalization among Czech beer consumers and their relation to the phenomenon of identity crisis
Czech young consumers' consumption and perception of beer: a netnographic study
Abstract:
The goal of this thesis is to define what globalization is, how the people across the world react to it based on their local context, how the reactions change under the conditions of economic crises and finally how the reactions are reflected in consumption. I answer these goals both from the theoretical and practical perspective. Based on my review of theory I define globalization (1) in economic …moreAbstract:
The goal of this thesis is to define what globalization is, how the people across the world react to it based on their local context, how the reactions change under the conditions of economic crises and finally how the reactions are reflected in consumption. I answer these goals both from the theoretical and practical perspective. Based on my review of theory I define globalization (1) in economic …more
Language used: English
Date on which the thesis was submitted / produced: 30. 11. 2011
Identifier:
http://www.vse.cz/vskp/eid/33340
Thesis defence
- Date of defence: 11. 9. 2012
- Supervisor: Zuzana Chytková
- Reader: Václav Stříteský
Citation record
ISO 690-compliant citation record:
ČERNO, Lukáš. \textit{Localizing reactions to globalization among Czech beer consumers and their relation to the phenomenon of identity crisis}. Online. Master's thesis. Praha: University of Economics, Prague. 2011. Available from: https://theses.cz/id/48xco9/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/33340
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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