Bc. Darya Ussatova

Bachelor's thesis

Social Networks and its marketing potential for Small and Medium Enterprises (SME).

Social Networks and its marketing potential for Small and Medium Enterprises (SME).
Abstract:
The purpose of the thesis is to identify a complex of marketing communications for promotion of subjects of small and medium enterprises, goods and services on the Internet on the basis of development of integrated marketing communications and system approaches to an assessment of their efficiency. The thesis contains the main conditions for development of subjects of small and medium business connected …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2016

Thesis defence

  • Date of defence: 20. 6. 2016
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Ing. Pavel Rosenlacher

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní