Ing. Mark Ratilla, B.Sc.

Master's thesis

Quantitative marketing research

Quantitative marketing research
Abstract:
Adoption of online shopping varies depending on the culture and the shopper’s exposure to the internet. This study was conducted to: 1) determine the magnitude of online shopping adoption; 2) identify major drivers and barriers affecting online shopping adoption and dis-adoption; 3) explain the impacts of national culture; and 4) propose implications as to how e-marketers should address customers’ …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2016

Thesis defence

  • Date of defence: 13. 6. 2016
  • Supervisor: doc. Ing. Radoslav Škapa, Ph.D.
  • Reader: doc. Ing. Alena Klapalová, Ph.D.

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta