Ing. Jana Andrášiková
Master's thesis
Kvantitativní marketingový výzkum
Quantitative marketing research
Abstract:
Predmetom tejto práce je marketingový výskum mliečnych výrobkov spoločnosti Danone na českom a slovenskom trhu. V prvej časti sú zhrnuté potrebné teoretické poznatky k marketingovému výskumu. V druhej časti je analyzovaná spotreba mliečnych výrobkov na českom a slovenskom trhu a citlivosť spotrebiteľov na rôzne druhy komunikačných nástrojov spoločnosti Danone.Abstract:
Subject of this thesis is market research of Danone fresh diary products on Czech and Slovak market. The first part of thesis sums up necessary theoretical findings. The second part of thesis analyzes consumption of fresh diary products in Czech and Slovak republic and sensitivity of costumers on various kinds of communication tools of Danone.
Language used: Czech
Date on which the thesis was submitted / produced: 1. 9. 2006
Identifier:
https://is.muni.cz/th/ll1bm/
Thesis defence
- Date of defence: 6. 9. 2006
- Supervisor: doc. Ing. Radoslav Škapa, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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