Effectiveness of advertising in different cultural environments (a case study of China) – Zongyuan Chi
Zongyuan Chi
Bachelor's thesis
Effectiveness of advertising in different cultural environments (a case study of China)
Abstract:
This thesis studies the effectiveness of internet advertising in the Chinese market and related factors and puts forward corresponding improvement suggestions. First, in the literature review chapter, the concepts and functions of advertising are explained. At the same time, it also introduces the concept, advantages, and effectiveness of internet advertising. Secondly, in the analysis of internet …more
Language used: English
Date on which the thesis was submitted / produced: 16. 3. 2024
Thesis defence
- Supervisor: PhDr. Alena Drebitková Malá, Ph.D.
- Reader: Lenka Platilová Vorlíčková, Ing.
Citation record
ISO 690-compliant citation record:
CHI, Zongyuan. \textit{Effectiveness of advertising in different cultural environments (a case study of China)}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/4f37xx/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Informatics
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