The effect of advertisments on social media to consumer purchase behavior – Zaur Seyidli
Zaur Seyidli
Bachelor's thesis
The effect of advertisments on social media to consumer purchase behavior
Abstract:
Development of technology and the increase in internet usage in recent years, consumers have begun to spend most of the time on social networking sites. Businesses following the change of consumer preferences have started to give importance to marketing activities on social media so as to contend. Companies have become aware of the benefits of online advertising due to reasons such as ease of communication …more
Language used: English
Date on which the thesis was submitted / produced: 26. 4. 2024
Thesis defence
- Supervisor: doc. Ing. Miloš Ulman, Ph.D.
- Reader: Lukáš Poláček, Ing.
Citation record
ISO 690-compliant citation record:
SEYIDLI, Zaur. \textit{The effect of advertisments on social media to consumer purchase behavior}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/4gl712/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Systems Engineering and Informatics / Informatics
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Mach, J.
28/4/2024
Mach, J.
28/4/2024