Marketing Strategy and image of Starbucks with focus on the Czech Republic and Turkey – Aylin Sadıkoğlu
Aylin Sadıkoğlu
Bachelor's thesis
Marketing Strategy and image of Starbucks with focus on the Czech Republic and Turkey
Marketingová Strategie a image Starbucks se Zaměřením na Českou Republiku a Turecko
Abstract:
Práce se zabývala marketingovými technikami a úsilím kavárny. Hluboce zkoumala konkrétní marketingová úsilí, jako je umístění, segmentace, cílení, smyslový marketing a rozšířený marketingový mix. Tyto vrhají světlo na to, jak kavárny získávají a udržují svou přítomnost na trhu. Tyto informace pomohly lépe pochopit a analyzovat podobnosti a rozdíly mezi strategiemi běžných kaváren a kávovým gigantem …moreAbstract:
The thesis looked into marketing techniques and efforts done by the coffee shops. It deeply researched the specific marketing efforts like positioning, segmentation, targeting, sensory marketing and extended marketing mix. These shed light into how coffee shops are gaining and preserving their market presence. These information helped better understand and analyze the similarities and differences between …more
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2023
Identifier:
https://vskp.vse.cz/eid/89079
Thesis defence
- Date of defence: 6. 6. 2023
- Supervisor: Přemysl Průša
- Reader: Hana Blažková
Citation record
ISO 690-compliant citation record:
SADIKOĞLU, Aylin. \textit{Marketing Strategy and image of Starbucks with focus on the Czech Republic and Turkey}. Online. Bachelor's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/4kvkr9/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/89079
Vysoká škola ekonomická v Praze
Bachelor programme:
International Business
Theses on a related topic
-
An Analysis of Marketing Communication of Amnesty International
Leila Butskhrikidze -
Evaluation of the Marketing Strategies of Nike and Gymshark
Marek Vlk -
Analysis of marketing strategies of Bernard and Pilsner Urquell
David Gruber -
Analysis of marketing strategies of selected IT companies in Asia.
Jiaxin Yu -
Customer perception of retail marketing strategies
Bishal Debbarma -
The Marketing Strategies and Promotions of the Ice Cave and Cave of Liberty in the Demänovská Valley of Slovakia
Veronika Nerádová -
Comparison of marketing in India and Czechia
Rohith Infant Felix Arputharaj -
Marketing Strategies of Political Parties in Ghana: A case study of the three Major Political Parties in Ghana.
Harriet Enyonam Kwawukume