Bc. Neha Kabra
Master's thesis
Evaluation of Social Media Communication
Abstract:
The focus of the study is to carefully analyse the effect of the marketing strategies for the selected company. As the goal of integrated marketing strategies is to effectively coordinate and integrate the company's means of strategies to convey a clear, compelling impact about the selected company and the products they offer. The chosen business is a part of the fiercely competitive food and beverage …more
Language used: English
Date on which the thesis was submitted / produced: 8. 12. 2023
Thesis defence
- Date of defence: 6. 2. 2024
- Supervisor: Ing. Tereza Balcarová, Ph.D.
- Reader: Veronika Zajíčková, externi
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Business Administration
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Mach, J.
3/12/2023