Verena Breitbach

Master's thesis

Analysis of current segmentation procedures within the 3M Industry and Transportation Department and recommendations for future segmentation approaches

Analysis of current segmentation procedures within the 3M Industry and Transportation department and recommendations for future segmentation approaches
Abstract:
Abstract: The present Master thesis broaches the issue of market segmentation and its importance for the Industry and Transportation department of 3M Česko. Market segmentation has been recognized to be a very important tool for strategic marketing planning but currently, its implementation at 3M in the Czech Republic is in an early stage and therefore rather unorganized and not yet framed by precise …more
Abstract:
Abstract: The present Master thesis broaches the issue of market segmentation and its importance for the Industry and Transportation department of 3M Česko. Market segmentation has been recognized to be a very important tool for strategic marketing planning but currently, its implementation at 3M in the Czech Republic is in an early stage and therefore rather unorganized and not yet framed by precise …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 9. 2. 2012

Thesis defence

  • Date of defence: 8. 6. 2012
  • Supervisor: Markéta Lhotáková
  • Reader: Gina Cook

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
http://www.vse.cz/vskp/eid/32062