Verena Breitbach

Diplomová práce

Analysis of current segmentation procedures within the 3M Industry and Transportation Department and recommendations for future segmentation approaches

Analysis of current segmentation procedures within the 3M Industry and Transportation department and recommendations for future segmentation approaches
Anotace:
Abstract: The present Master thesis broaches the issue of market segmentation and its importance for the Industry and Transportation department of 3M Česko. Market segmentation has been recognized to be a very important tool for strategic marketing planning but currently, its implementation at 3M in the Czech Republic is in an early stage and therefore rather unorganized and not yet framed by precise …více
Abstract:
Abstract: The present Master thesis broaches the issue of market segmentation and its importance for the Industry and Transportation department of 3M Česko. Market segmentation has been recognized to be a very important tool for strategic marketing planning but currently, its implementation at 3M in the Czech Republic is in an early stage and therefore rather unorganized and not yet framed by precise …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 9. 2. 2012

Obhajoba závěrečné práce

  • Obhajoba proběhla 8. 6. 2012
  • Vedoucí: Markéta Lhotáková
  • Oponent: Gina Cook

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Praze
http://www.vse.cz/vskp/eid/32062