American Consumerism of the 1950s and the Beat Generation

Barbora Bičišťová

Bachelor's thesis

American Consumerism of 1950´s and the Beat Generation

Abstract:

Tato práce se zabývá vzestupem konzumerismu ve Spojených státech v padesátých letech, událostmi, které měly na tento vývoj zásadní vliv a projevy typickými pro konzumenty s materialistickými tendencemi. Hlavním cílem této práce je identifikace těchto projevů v dílech Lawrence Ferlinghettiho a Gregoryho Corsa. Práce se dále zaměřuje na postoj těchto autorů k materialistickým hodnotám konzumeristické společnosti.

Abstract:

This paper focuses on the rise of consumerism in the United States in the fifties and on the events that were most influential concerning the development of causes. It further presents the most typical expressions of material tendencies in consumers. The main aim of this paper is the identification of these expressions in the work of Lawrence Ferlinghetti and Gregory Corso and their attitude towards the material values of the consumer society.

Keywords

Consumerism, consumption, materialism, Beat Generation, Gregory Corso, Lawrence Ferlinghetti, mass production, society, USA, 1950s

Language used: English

Date on which the thesis was submitted / produced: 20. 4. 2020

Accessible from:: 31. 12. 2999

Thesis defence

• Supervisor: Mgr. Olga Roebuck, Ph.D.

University of Pardubice

Faculty of Arts and Philosophy

Bachelor programme / field:
Specialisation in Educational Sciences / English for Education