Improving SEO ranking through analysis of current SEO practise.

IHEB BACCOUCHE

Bachelor's thesis

Abstract:

This bachelor's thesis delves into search engine optimisation (SEO), examining its historical development, evolution, and current practices. The study begins with an exploration of SEO's historical trajectory and evolution beyond Google's domain. It provides an in-depth analysis of major Google algorithm updates, shedding light on pivotal milestones such as the ‘Panda’, ‘Penguin’, and ‘BERT’ updates. Additionally, the thesis reviews various SEO practices, differentiating between white-hat and black-hat techniques. Furthermore, the study elucidates the importance of SEO for company websites, underscoring its impact on website traffic and online visibility. In the practical part, the thesis offers a comprehensive analysis of implementing an SEO campaign for a WordPress website created specifically for this thesis. It covers pre-planning considerations, WordPress website setup, and the execution of SEO tactics, including keyword research, on-page & off-page SEO, and technical SEO elements such as website speed optimisation.

Keywords

Search Engine Optimisation, SEO, SEO Techniques, WordPress, On-page SEO, Off-Page SEO, Technical SEO, Business, Google, Search Engine, Indexing, Content, Metadata, Tags, Ranking

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 18. 3. 2024

Obhajoba závěrečné práce

• Vedúci: John McKeown
• Oponent: Jared Daniel Jacques

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Informatics