Jiří Kadleček

Master's thesis

JAGUAR’S LONG-TERM DATA-DRIVEN MARKETING COMMUNICATION STRATEGY, THE CASE OF THE CZECH REPUBLIC

JAGUAR’S LONG-TERM DATA-DRIVEN MARKETING COMMUNICATION STRATEGY, THE CASE OF THE CZECH REPUBLIC
Abstract:
S rostoucím tlakem na snižování emisí CO2 se automobilový průmsysl zaměřuje na ekologičtější metody produkce a snaží se zanechávat neutrální uhlíkovou stopu po celou životní dobu produktu. Bateriové elektromobily získávají více pozornosti a skoro všichni velcí producenti automobilů představili v nedávné době elektrifikované modely. Elektromobily, jako relativně nové prodkuty na trhu, si našli cestu …more
Abstract:
With rising pressure on lowering CO2 emissions, the automotive industry is moving towards more ecological production methods and striving to be carbon-neutral throughout the lifecycle of the product. Battery Electric Vehicles (BEVs) are gaining more momentum and almost all big automotive players have recently introduced electrified vehicles to their line-up of models. As new products, BEVs are attractive …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 20. 12. 2021

Thesis defence

  • Date of defence: 26. 2. 2022
  • Supervisor: Pavel Čejka

Citation record

Full text of thesis

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https://vskp.vse.cz/eid/85371