Blogging (Vlogging) as a marketing tool

Bc. Aigerim Primbetova

Bakalářská práce

Abstract:

The thesis investigates blogging as an up-to-date tool of online marketing. The author provides an overview of corporate blogging and its important in the marketing practices of companies. On the example of different business entities, the author shoes how blogging may contribute to effective business results, and how the greatest benefits can be derived from the use of blogging as a marketing tool. The thesis should be of interest to researchers dealing with the issues of online marketing and blogging at its tool, and to managers investigating the opportunity to use blogging in their corporate activities.

Keywords

Blendtec, blogging, Dell, marketing, Marriott, SMM, Starbucks, vlogging, blog, content marketing, video blogging, vlog.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 21. 4. 2017

Obhajoba závěrečné práce

• Obhajoba proběhla 21. 6. 2017
• Vedoucí: Mgr. Pavel Kotyza
• Oponent: PhDr. Marie Koubová

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication