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Bc. Aigerim Primbetova

Bachelor's thesis

Blogging (Vlogging) as a marketing tool

Blogging (Vlogging) as a marketing tool
Abstract:
The thesis investigates blogging as an up-to-date tool of online marketing. The author provides an overview of corporate blogging and its important in the marketing practices of companies. On the example of different business entities, the author shoes how blogging may contribute to effective business results, and how the greatest benefits can be derived from the use of blogging as a marketing tool …more
 

Keywords

Blendtec blogging Dell marketing Marriott SMM Starbucks vlogging blog content marketing video blogging vlog.
 
Language used: English
Date on which the thesis was submitted / produced: 21. 4. 2017
Identifier: https://is.vsfs.cz/th/z2cxx/

Thesis defence

  • Date of defence: 21. 6. 2017
  • Supervisor: Mgr. Pavel Kotyza
  • Reader: PhDr. Marie Koubová

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication

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