Optimalizace emailové komunikace softwarové společnosti – Kristýna Gubišová
Kristýna Gubišová
Master's thesis
Optimalizace emailové komunikace softwarové společnosti
Optimization of e-mail communication in the software company environment
Abstract:
Komunikace se zákazníkem je velice důležitou složko u internetového marketingu samotného. O jednou získaného zákazníka je důležité pečovat, pro tože jakmile bude zákazník jednou zklamán, je velice obtížné získávat jeho důvěru a náklonost zpě t. Diplomová práce identifikuje e-mailový marketing jako celek, zabývá se jeho současnými tre ndy a zkoumá jak samotný e-mail a jeho prvky ovlivňují psychiku a …moreAbstract:
C ommunication with the customer is very important pa rt of the marketing itself. Is very important to take care about acquired customer, because as soon as the company dissapointed him, it is very difficult to gain his trust and affection back. Thi s diploma thesis identifies e-mail marketing as a whole and deals with its current trends and examine how e-mail itself and his elements affect psyche …more
Language used: Czech
Date on which the thesis was submitted / produced: 1. 9. 2014
Identifier:
http://www.vse.cz/vskp/eid/43898
Thesis defence
- Date of defence: 4. 2. 2015
- Supervisor: Tomáš Bruckner
- Reader: Tomáš Nadrchal
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/43898
Vysoká škola ekonomická v Praze
Master programme / field:
Aplikovaná informatika / Kognitivní informatika
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