Natálie LUDVÍKOVÁ

Bachelor's thesis

Das Image der Marke Adidas

The Image of the Brand Adidas
Abstract:
Die Vorliegende Bachelorarbeit beschäftigt sich mit dem Imageaufbau der Marke Adidas. Das Image der Marke Adidas wird mithilfe von ausgewählten Aspekten präsentiert, die in der Arbeit sowohl theoretisch als auch praktisch behandelt werden. In dem theoretischen Teil wird die Aufmerksamkeit den für den praktischen Teil gesammelten Erkenntnissen gewidmet. In dem praktischen Teil wird das Image der Marke …more
Abstract:
This thesis deals with the analysis of building the image of the Adidas brand. The image of the Adidas brand is presented by selected aspects of image-building, which are discussed in both the theoretical and the practical part. The theoretical part of this thesis focuses on the knowledge gathered for the practical part. The practical part of this thesis analyses the image of the Adidas brand using …more
 

Keywords

Adidas Marke Imageaufbau
 
Language used: Czech
Date on which the thesis was submitted / produced: 29. 4. 2020
Accessible from:: 31. 12. 2999

Thesis defence

  • Supervisor: Mgr. Milan Pišl, Ph.D.

Citation record

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The right form of listing the thesis as a source quoted

LUDVÍKOVÁ, Natálie. Das Image der Marke Adidas. Ostrava, 2020. bakalářská práce (Bc.). OSTRAVSKÁ UNIVERZITA. Filozofická fakulta

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Institution archiving the thesis and making it accessible: OSTRAVSKÁ UNIVERZITA, Filozofická fakulta
https://portal.osu.cz/StagPortletsJSR168/CleanUrl?urlid=prohlizeni-prace-detail&praceIdno=50718 Reference to the local database file of the institution

University of Ostrava

Faculty of Arts

Bachelor programme / field:
Philology / German for Business

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