The Project Of Facebook Marketing Campaign For Rohto Vietnam (Miracle Apo Lipstick

Thi Huong Tran

Diplomová práce

Abstract:

Vietnam is one of the most potential markets in Southeast Asia for many aspects in business due to of the fact that the population is young and Vietnamese people are open-minded, more importantly the economy is fast growing with a lot of investments from foreign countries. Rohto Vietnam is one of the branches of Rohto Corporation in Asia, even though it penetrated to Vietnam for more than 20 years but because of strong

Abstract:

Vietnam is one of the most potential markets in Southeast Asia for many aspects in business due to of the fact that the population is young and Vietnamese people are open-minded, more importantly the economy is fast growing with a lot of investments from foreign countries. Rohto Vietnam is one of the branches of Rohto Corporation in Asia, even though it penetrated to Vietnam for more than 20 years but because of strong competitors and new beauty trends, a good strategy is still necessary to help Rohto gain more market share in cosmetics segment. The purpose of this thesis is to propose the Facebook marketing campaign for Lipstick products of Rohto to increase the conversion rate on Facebook fan page and support for the whole marketing activities of company in overall.

Keywords

cosmetic industry, lipstick products, Facebook marketing, fan page, advertising, conversion rate.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 4. 2017

Obhajoba závěrečné práce

• Vedoucí: doc. Ing. Michal Pilík, Ph.D.

Univerzita Tomáše Bati ve Zlíně

Fakulta managementu a ekonomiky

Magisterský studijní program / obor:
Economics and Management / Management and Marketing