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Thi Huong Tran

Master's thesis

The Project Of Facebook Marketing Campaign For Rohto Vietnam (Miracle Apo Lipstick

The Project Of Facebook Marketing Campaign For Rohto Vietnam (Miracle Apo Lipstick)
Abstract:
Vietnam is one of the most potential markets in Southeast Asia for many aspects in business due to of the fact that the population is young and Vietnamese people are open-minded, more importantly the economy is fast growing with a lot of investments from foreign countries. Rohto Vietnam is one of the branches of Rohto Corporation in Asia, even though it penetrated to Vietnam for more than 20 years …more
Abstract:
Vietnam is one of the most potential markets in Southeast Asia for many aspects in business due to of the fact that the population is young and Vietnamese people are open-minded, more importantly the economy is fast growing with a lot of investments from foreign countries. Rohto Vietnam is one of the branches of Rohto Corporation in Asia, even though it penetrated to Vietnam for more than 20 years …more
 

Keywords

cosmetic industry lipstick products Facebook marketing fan page advertising conversion rate.
 
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2017

Thesis defence

  • Supervisor: doc. Ing. Michal Pilík, Ph.D.

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Tran, Thi Huong. The Project Of Facebook Marketing Campaign For Rohto Vietnam (Miracle Apo Lipstick. Zlín, 2017. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

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Tomas Bata University in Zlín

Faculty of Management and Economics

Master programme / field:
Economics and Management / Management and Marketing

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