Analýza konkurenčního prostředí firmy METRA Šumperk s. r. o.

Bc. Michal MATYS

Bachelor's thesis

The analys of competitive environment in company Metra Šumperk s.r. o.

Abstract:

Obsahem této práce je analyzování konkurenčního prostředí firmy METRA Šumperk s.r.o. se sídlem v Šumperku. V práci identifikuji konkurenci firmy na trhu s měřící a regulační technikou. Postupně vybrané konkurenty a podnikové prostředí firem. Určuji jejich silné a slabé stránky. V práci je použita SWOT analýza, portfoliová analýza, Porterův model pěti konkurenčních sil a rozdělení konkurence podle tržního podílu.

Abstract:

I have started my project with studying of literature. I have gatheredabout the company from web adress and inner sources of METRA Šumperk s.r.o. which were accesed to me by the company. I have gained the information about competition from internet, from price-lists. It was not easy to received some information becouse companies do not wish to report the information to the public. In teoretic parts I use the literature and choose possible analysis, which I consulting with manager my project and with others workers, that are specialist in the same branch. In practice parts I started with short presentation of company, in which I make the project. As first, I have created SWOT analysis of METRA Šumperk s.r.o. I finded of, which strenghtss and weaknesses and wich opportunities and threats the company have and how are important.

Keywords

konkurenční prostředí, SWOT analýza, tržní podíl, portfolio výrobků, Porterova analýza

Language used: Czech

Date on which the thesis was submitted / produced: 2. 5. 2006

Accessible from:: 2. 5. 2006

Identifier: 2533

Thesis defence

• Date of defence: 1. 6. 2006

Tomas Bata University in Zlín

Faculty of Management and Economics

Bachelor programme / field:
Economics and Management / Marketing